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ASA upholds complaints about Virgin adverts
The Advertising Standards Authority has upheld four complaints about advertisements for Virgin Atlantic’s premium economy seats.
The advertising watchdog said the adverts might have misled people into believing that all of the airline’s premium economy cabins had been fitted with new seats.
In its defence, Virgin said a footnote made it clear the seats were only available on 58% of its London Heathrow flights, and that airlines often advertise new products even if they were not yet available on all aircraft.
But the ASA said this ‘small text’ was likely to have been overlooked.
Virgin added that its new premium economy seats were now available on 86% of its flights from Heathrow and 67% across its entire fleet.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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