Ascott enhances loyalty peeks for direct bookings

Friday, 05 Apr, 2022 0

Singapore based lodging owner-operator Ascott is offering more perks for members of Ascott Star Rewards.

Enhanced benefits are offered on bookings made via its direct channels.

To celebrate ASR’s third anniversary in April, members can earn points on qualifying bookings through Ascott’s reservation offices, via email, phone call and WeChat as well as authorised travel agents via Ascott’s Global Distribution System.

Members can also earn points for walk-in bookings at more than 400 ASR participating properties in over 130 cities.

These channels are in addition to Ascott’s booking website discoverasr.com and the Discover ASR mobile app.

The loyalty programme has also been expanded to include more exclusive benefits including priority check-in, birthday discount e-vouchers, and welcome gifts.

Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “There is no cap to ASR points earned, no minimum points redemption and no blackout dates for redemption. Our ASR members enjoy maximum flexibility and convenience when using their points.”

Until 30 April 2022, ASR is enabling members to earn more points and upgrade their membership tier.

Members can purchase ASR points and receive up to 35% bonus points.

ASR members will also enjoy 50% off points redemption through point-for-point matching.

It is limited to the first 10 million eligible points redeemed globally, and up to 10,000 bonus points per transaction.

Additionally, members who complete their stay by 31 May 2022 will be fast-tracked to upgrade their membership tier with 50% less spend cumulatively.

The ASR membership comprises Classic, Silver, Gold and Platinum tiers, and members receive additional benefits when reaching a new tier, such as room upgrades, airport transfers as well as early check-ins and late check-outs.

Platinum members will also get 5,000 bonus ASR points when they complete their stay by 31 May 2022.

Ray Monty

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