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ASEAN makes waves at CITM
SINGAPORE – The Association of Southeast Asian Nations (ASEAN) have joined forces to highlight cruising in Southeast Asia at this week’s China International Travel Mart (CITM).
The four-day annual travel show, which starts today, will feature a dedicated Cruise ASEAN booth that will offer travellers the experience of cruising in ASEAN, while enjoying the facilities and amenities on board a cruise ship.
Visitors to the booth can pick up an ASEAN Destination E-Guide, which is an electronic guide that enables travel agents to conveniently access tourism information on the 10 ASEAN countries, and to buy travel and tourism services online.
As a further incentive for travel trade members to visit the booth, a lucky draw will be held for a chance to win a pair of air tickets to Singapore to board the Superstar Gemini for a seven-night cruise, courtesy of Star Cruises and SilkAir.
The CITM participation caps a busy year for the ASEAN Cruise Working Group, which aims to grow of the region’s cruise industry by engaging and building strong working relations with industry and cruise partners, marketing and promotion, and other areas of cooperation.
The group mapped out a two-year plan to promote cruising in the region at the Asean Tourism Forum in January 2007, and followed that with the launch of its www.cruiseasean.com portal in March 2007 at the annual Seatrade Cruise Shipping Convention in Miami.
Providing vital cruise and port information to cruise passengers and industry members, the portal has been welcomed by the cruise industry.
Kevin Leong, chairman of the ASEAN Cruise Working Group, said, “Collaboration among ASEAN member countries provides the institutional mechanism and support for ASEAN to be a successful cruise destination, especially in view of Asia emerging as a cruising playground that offers new cruise destinations and a new source of passengers.”
Ian Jarrett
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