Asia Miles leveraging blockchain for loyalty promotion

Sunday, 11 May, 2018 0

Cathay Pacific Group’s rewards programme, Asia Miles will tap blockchain tech to streamline a new member promotion.

In collaboration with Accenture a new mobile app will power a newly launched Asia Miles dining promotion in Hong Kong named ‘Unlock More Miles’ which uses smart blockchain technology to utilise a single data source when managing account activity.

This speeds up miles accrual and helps improve business efficiency, Cathay Pacific said.

It uses a mixture of deep blockchain, loyalty and aviation industry expertise which the company says offers near real-time management of rewards for Asia Miles members.

"We are pleased to partner with Accenture and we will continue to leverage its technology to develop more applications that our customers value. As a start, we are very excited by the first offering resulting from our co-operation," said Lawrence Fong, Cathay Pacific general manager of IT Solutions.

"Blockchain is helping industries across the globe to transform their workflows, making complicated business processes run more smoothly and efficiently, including enabling quick and seamless transaction settlements," said Peter Yen, a managing director at Accenture.

The system offers full transaction transparency with Asia Miles and participating dining partners in Hong Kong sharing the same set of data, and can be can be automated for added efficiency.

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

Discover Punta Gorda/Englewood Beach, also known as the Charlotte Harbor Gulf Island Coast. This natural wonderland is nestled in the...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...

WANDERERS WELCOME to MISSISSIPPI Mississippi is a state for all those who are wanderers at heart. From lush, forested Appalachian foothills to...

Ensuring our guests have an unforgettable experience while sailing with us is paramount; however, your health and safety remains our...

The city has been the vibrant heart of Japan for over 400 years, and is a crossroads where tradition meets...

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand...

Located in the heart of the Northeast and within easy driving distance of a third of the population of the...

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like...

The Florida Keys and Key West is a 126 mile long string of Islands connected to South Florida by the...

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our...

Our Mission Ecommerce has transformative powers, and we believe everyone should be able to take part. But outdated solutions and...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...