Asia Miles leveraging blockchain for loyalty promotion

Saturday, 11 May, 2018 0

Cathay Pacific Group’s rewards programme, Asia Miles will tap blockchain tech to streamline a new member promotion.

In collaboration with Accenture a new mobile app will power a newly launched Asia Miles dining promotion in Hong Kong named ‘Unlock More Miles’ which uses smart blockchain technology to utilise a single data source when managing account activity.

This speeds up miles accrual and helps improve business efficiency, Cathay Pacific said.

It uses a mixture of deep blockchain, loyalty and aviation industry expertise which the company says offers near real-time management of rewards for Asia Miles members.

"We are pleased to partner with Accenture and we will continue to leverage its technology to develop more applications that our customers value. As a start, we are very excited by the first offering resulting from our co-operation," said Lawrence Fong, Cathay Pacific general manager of IT Solutions.

"Blockchain is helping industries across the globe to transform their workflows, making complicated business processes run more smoothly and efficiently, including enabling quick and seamless transaction settlements," said Peter Yen, a managing director at Accenture.

The system offers full transaction transparency with Asia Miles and participating dining partners in Hong Kong sharing the same set of data, and can be can be automated for added efficiency.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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