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Attraction World criticises agents
Attraction World has criticised agents for not taking the add-ons market seriously enough.
The theme Park and Attraction specialist said that despite the current credit crunch, agents are not taking advantage of the sector.
The operator carried out some independent analysis recently to try and gauge what the lost opportunity was compared to the overall size of the market.
The findings show that on average only 1% of packages outside of Florida have additional products such as attractions or tours added on.
“This analysis was not scientific, we just wanted to get a feel for the situation. The findings were staggering and I’m amazed at the size of the opportunities lost, especially in these tough times when agents really should be working even harder,” said Tony Seaman, sales and marketing director.
“It’s bad enough when times are good, but surely now earning more from every booking is critical – isn’t it? Selling Florida parks is easy and something agents do reasonably well, but what about the rest of the world where the opportunities are huge.”
The operator claimed independents continue to lag well behind and really do not focus on add-ons sales.
“It’s time for agents across the UK to buck up their ideas and see just how huge the opportunities are,” added Seaman.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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