United Kingdom
United States
Asia Pacific
Australia woos youth market with microsite
A dedicated online advertising campaign to drive traffic to a new microsite specifically targeted at the youth and backpacker travellers has been launched by Tourism Australia.
The six-week campaign is designed to drive traffic will be driven to www.work.australia.com featuring special travel offers a competition to win a return flight, information on how to apply for a working holiday visa online, as well as tips on how to plan work and travel in Australia.
The push includes online advertising on high traffic sites, general interest and first-time job seeker/gap year sites and is part of a £3 million advertising spend by Tourism Australia.
Using the theme ‘you don’t have to work, but it’s nice to know you can’, the site showcases two different itineraries using the testimonials of two young travellers.
The tourist office estimates that the youth/backpacker market represents 20% or 141,200 of the 706,000 total UK visitors figures to Australia in the year to March.
Report by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’