United Kingdom
United States
Asia Pacific
Azamara Cruises: serving underserved luxury market?
The new Azamara Cruises offers something different for customers:
Ø Each stateroom comes with butler service.
Ø Rooms have fresh-cut flowers, fresh fruit and two complimentary pairs of slippers.
Ø Rooms also have plasma TV’s and European bedding.
Ø No formal nights — dining rooms are all open seating.
Ø Cruisers will receive a complimentary dinner on each cruise in the ship’s two fee-based specialty restaurants.
“[We] created Azamara Cruises to target an area of the market that we believe is underserved, and an area this product is ideally suited to fill,” said Royal Caribbean Chairman and CEO Richard Fain.
The luxury line has two 710-passenger vessels, Journey and Quest.
Planned itineraries for the remainder of 2007 include Bermuda, the Panama Canal and South America. Voyages for the 2008 season include Asia, the Caribbean, South America and Europe. Around-the-world voyages are scheduled to begin in 2010.
Azamara, which launched in May, is a joint venture between Royal Caribbean Cruises and Celebrity Cruises.
Report by David Wilkening
David
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights