BA to push more ancillary sales in new Sabre deal

Monday, 08 Apr, 2010 0

British Airways has made a global commitment to selling through agents by signing a new distribution deal with Sabre.

The airline is to work with Sabre to introduce the sale of ancillary travel products through the GDS.

The three-year global agreement gives agencies and corporations around the world continued access to the airline’s full content and inventory via the Sabre global distribution system.

Sabre-connected agencies will continue to access all of BA published fares and inventory including those sold through other direct and indirect channels.

Opt-in levels previously established by Sabre for the UK and Ireland remain unchanged.

Corporations and agencies will be able to complete ancillary sales using new functionality based on industry technology standards known as Electronic Miscellaneous Documents (EMD). This new solution has been adopted by the travel industry to allow agents to sell, report on and accept payments for ancillary products.

It claims to ensure that travellers are clear about their options, and integrates into an agency’s existing back-office system.

EMD is compatible with global financial settlement organisations Airlines Reporting Corporation (ARC) and Billing and Settlement Plan (BSP).

Sabre Travel Network EMEA senior vice president Martin Cowley said: “Agents can be assured of receiving full content and inventory via our GDS, as well as our commitment to work with them on an easy way to pay for and settle new ancillary services.

“Supporting airline merchandising strategies and making these available in the GDS channel has always been a focus for Sabre, as seen by our track record of delivering merchandising capabilities for a number of carriers including United Airlines, Qantas and WestJet.”

BA head of selling and distribution John Mornement said: “We are pleased to be working with the team at Sabre to enhance how we sell British Airways through their GDS, both to demonstrate the value of flying with us and to increase the opportunities for selling ancillary services.”

by Phil Davies

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Phil Davies

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BA to push more ancillary sales in new Sabre deal

Phil Davies

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