Bali hotels discuss tech challenges at Trip Affiliates roadshow

Trip Affiliates Network (TA Network), in collaboration with D-Edge, recently hosted a travel industry roadshow in Bali.

The event, titled “An Afternoon of Sharing and Sipping with D-Edge and TA Network,” was held at the Shore Amora Canggu.

It hosted partners and representatives from 35 hotels, particularly focusing on the Canggu-Bali region.

Key figures from Bali’s hospitality sector, including The Seminyak Bali, Tonys Villas and Resort, Ekosistem Hotels and Resort, Tejaprana, and GDAS Bali – Health and Wellness Resort attended the event.

Participants were given an opportunity to share experiences and discuss challenges as they push for growth in 2025.

The roadshow featured expert-led discussions on several critical topics:

Distribution Channel Optimization: Guidance on how to balance direct bookings with third-party platforms (OTAs, GDS, and wholesalers) to maximise reach while maintaining profitability.

Revenue Management Tools: Introduction of advanced systems that offer real-time data and analysis, enabling hoteliers to make informed decisions on pricing, inventory, and availability.

Personalised Guest Experience: Strategies for using digital distribution channels to enhance the guest experience, increasing satisfaction and encouraging repeat stays.

Emerging Market Trends: Insights into global and local travel trends.

As travellers increasingly book online through multiple platforms, it was unanimously agreed that hotels must adopt a seamless and strategic approach to distribution.

A key takeaway was the critical role technology plays in the future of the hotel industry.

The focus was on streamlined operations, enhanced customer satisfaction and increased revenue.

Dynamic pricing, and inventory control will be key factors for hotels to stay competitive.

It was agreed by Bali’s leading hotels that a collaborative environment where experiences and challenges are openly shared was key to a successful future.

Wilson Napitupulu, TA Network’s Regional Director (Indonesia) of Growth and Partnership, added, “The interactive sessions enabled hoteliers to exchange insights on navigating the complexities of distribution strategies and Bali’s evolving tourism landscape.”

“By sharing personal stories of success and struggle, participants identified common hurdles and explored collective solutions.”

The event underscored the importance of cooperation within the hospitality industry. 

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