Battlesteads gets top Considerate Hotel gong

Katherine Meyrick with Battlesteads owners Richard and Dee Slade. Professor John Forte OBE ; and Emma Johnstone, of Gilchrist & Soames

Special ‘Considerate Good Egg of the Year Award 2010/11’ presented to Vanessa Scott of Strattons Hotel and Restaurant

The 2010/11 winners of the seven categories of the prestigious annual Considerate Hoteliers Association (CHA) ‘Hotel of the Year Awards’ – celebrating the best in environmental, sustainable and socially responsible performance and open to all UK hotels and small accommodation operations – were announced yesterday (23 May) by the CHA at its Annual Awards and Gala Lunch, held at The Savoy, London.

CHA’s top award – the overall ‘Considerate Hotel of the Year Award 2010/11’, Battlesteads hotel and restaurant – owned by Richard and Dee Slade – at Wark-on-Tyne, near Hexham in Northumberland.

Battlesteads received the CHA’s highest accolade for being the best ‘all-rounder’ establishment to have been considered by the judges as having succeeded in a wide range of environmental and social initiatives. These ranged from energy and water conservation, waste reduction and support for sustainable food, to marketing and Corporate Social Responsibility (CSR).

‘The Considerate Sustainable Food 2010/11 Award’ went to Strattons Hotel and Restaurant in Swaffham, Suffolk.

The award  is presented to the hotel or accommodation operation which, in the opinion of the judges, has gone ‘that extra mile’ in 2010 to support its local food producers; to produce and/or purchase ethically, seasonally and sustainably; and then to proudly demonstrate to their guests and restaurant users – through marketing and via the menu, great food and hotel staff – why they are doing so.

‘The Considerate Small Accommodation Provider of the Year 2010/11’, was won by Lasswade Country House and Restaurant at Llanwrtyd Wells, Powys in Wales. The award  is presented to the small accommodation operation (10 bedrooms or under such as B&Bs, guest-houses, or restaurants and inns with rooms) which is considered by the judges to have made the most significant achievements and proved most inspirational in terms of their green journey during 2010, without all the trappings and resources of big business.

‘The Considerate Green Team of the Year 2010/11’ was presented to the centrally based Green Team at Firmdale Hotels for looking after the group’s London establishments:  Haymarket Hotel, The Soho Hotel; Covent Garden Hotel; Charlotte Street Hotel; Knightsbridge Hotel and Number Sixteen.

The award is presented to the establishment or accommodation operation that, in the opinion of the judges, has – by virtue of the work undertaken by their Green Team – made the most difference in 2010.

The winner of the ‘Considerate Green Champion of 2010/11’ award was Debra Patterson, the Green Ambassador for The Savoy, London. The award is presented to the individual, nominated by fellow hoteliers and colleagues, who by sheer dedication has inspired others to raise the green standard in 2010.

‘The Considerate Green Suppliers of the Year Award 2010/11’ is presented to the national and local supplier, nominated by a hotelier or accommodation provider, who is considered by the judges to have best met the environmental needs and ethos of the nominating accommodation business in 2010.

The first ever national recipient of this year’s ‘CHA National Supplier of the Year Award’ is Suma – the UK’s largest independent wholefood wholesaler/distributor, specialising in vegetarian, fairly traded, organic, ethical and natural products. Suma is a workers’ co-operative committed to ethical business.

The first ever local recipient of this year’s ‘CHA Local Supplier of the Year Award’ – an inscribed Dartington Crystal pedestal bowl – is Mrs Temple’s Cheese, based at Wighton, Wells-Next-The Sea, in Norfolk.

The cheeses are hand made from the milk of the company’s own cows. They are fully traceable from grass meadow to plate. The range of cheeses offered include: soft veined Binham blue, crumbly Walsingham, Melton Mozarella, creamy Wighton, and flavoured Gouda type Warhans.

Combe House won the ‘Best Green Marketing Initiative Award’ for its newly restored Victorian Kitchen Gardens which have proved to be the driver of the hotel’s best marketing initiatives – both planned and unexpected – in 2010. 

This award is presented to the hotel or accommodation operation which, in the eyes of the judges, has produced the most outstanding marketing initiative within the above CHA hotel/accommodation

The main benefits of the restoration have included more authentic and interesting menus, enhanced food provenance, a detailed food section on the hotel’s website, and more interesting information for the Combe House’s e-newsletter. The re-introduction of the ‘Putt’ apple and bringing back cider-making generated PR and press opportunities. The hotel also reached the semi-finals of Country Life magazine’s 2010 ‘Restoration of the Century National Award’, generating further media interest. By finishing the restoration of the gardens, it helped Ken and Ruth Hunt – who run Combe House – to complete the story of the property and publish a booklet entitled the ‘History of Combe House and Gittisham 1066-2010’.

The publication includes not only the past history, but also 12 years of sustainable hospitality at Combe House from 1998 to 2010 – including descriptions of the yearly restoration projects that have been undertaken. The booklet has proved to be the best marketing tool the hotel has ever produced and is used by guests, journalists, influencers and staff alike, generating considerable media coverage and helping differentiate the hotel from its competitors.

Rounding off the 2010/11 Considerate Hotel of the Year Awards was the second ever presentation of the special ‘Considerate Good Egg of the Year Award’, which this year went to Vanessa Scott, Director of Strattons Hotel and Restaurant in Swaffham, Suffolk. The award – an emu egg mounted in a large locally hand-crafted English ash wooden egg cup – is intended to recognise those in the hospitality business who have inspired and encouraged others to embrace certain principles of life.

Commenting on Vanessa Scott’s award, CHA Director and Association Secretary John Firrell said: "With Raymond Blanc OBE having won the inaugural ‘Good Egg Award’ for 2009/10, it was always going to be a hard act to follow. However, when it was decided to give this year’s award to Vanessa Scott, it was a blinding glimpse of the obvious. She is a person that has led the way through the green minefield that has existed ever since the environment and social responsibility came to the fore many years ago. She has resolutely stuck to her ethos, even when others may have doubted the outcome. She is both a leader and a disciple, she inspires many, and will no doubt do so for many years to come.”

Summing up the success of the ‘Considerate Hotel of the Year Awards 2010/11’, John Firrell concluded: “Once again our responsible hotel fraternity have done the hospitality industry proud. With their lateral thinking on the environment and social responsibility – outside of the usual boxes of saving energy, water and waste which frankly all businesses ought naturally to be doing to save money – their standard of entries and presentation were peerless. The enthusiasm, verve and knowledge of their subject shown by the winning entries are humbling and one wonders what new initiatives they will come up next year – I can’t wait!"

Award sponsors included:Gilchrist & Soames, Sustain, Vivreau and Beacon Purchasing.

Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite – special offers HERE