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Bedsonline inks distribution partnership with Australian Travel Agent Co-operative
Bedsonline has agreed a preferred partnership with Australian Travel Agent Co-operative (ATAC) to further increase its distribution reach in Australia
The 180,000 hotel properties in the Bedsonline portfolio – many under special terms and conditions – will now be available to ATAC’s network.
ATAC is the only co-operative buying group in the Australian travel industry where the members are the only shareholders.
ATAC has a portfolio of 108 travel agencies that specialise in both leisure and corporate travel.
ATAC members will be able to book directly with Bedsonline gaining full access to global portfolio of 180,000 hotel properties.
Peter Jones, Regional Manager, Pacific at Hotelbeds, said: "ATAC holds a strong position in the market due to an increase in the number of members over the last 12 months. They have achieved this by offering a strong and flexible model to both existing and potential travel agents."
"The Pacific team and I are looking forward to working very closely with Michelle and all the travel agencies that form part of the cooperative."
"We’re really excited about our enhanced partnership with Bedsonline, as it will give our members quick and easy access to a fantastic range of hotel property options globally," said Michelle Emerton, General Manager at ATAC.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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