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Bedsonline unveils market intelligence platform upgrades
Bedsonline has rolled out the latest upgraded version of The Compass, its market intelligence platform.
The Compass powers real-time data to provide its trade clients with the latest trends and insights to help them promote the right destinations at the right time to their customers.
Travel advisors can identify market-specific booking patterns and use the filters to set their preferences when they select a destination.
Once the selection is made, travel advisors are able to create their own personalised and branded marketing materials directly from the tool.
This latest upgrade, which is available in all Bedsonline markets, comes with a refreshed design and new functionality:
It now has automatic translation with information related to each destination now displayed in the client’s default language, and offers more data including information on hotels and destinations not currently booked.
It includes destination and hotels proof points meaning that from now on, travel agents will be able to see – in real time – data related to the destination and hotels based on what they buy and how much they buy, so that the information is fully tailored to each and every Bedsonline client.
Paul Anthony, Digital Commercialisation Director at Hotelbeds, the parent company of Bedsonline, said: "Now that the industry is slowly recovering, it is more essential than ever to provide our clients with the best tools available to help them harness all the pent up demand that is out there."
Since its launch in August last year, The Compass has handled over 80,000 visits for Bedsonline clients.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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