Bermuda Tourism tapping locals to boost group travel business

Tuesday, 21 Oct, 2015 0

The Bermuda Tourism Authority aims to lean on the social and business connections of Bermudans to increase group travel business.

A new ‘Bring It Home’ campaign hopes to empower residents to sell Bermuda among their circle of social and business contacts as the perfect place to hold meetings, conferences and events.

"In Bermuda we are incredibly well-connected internationally so we see an opportunity to leverage those connections to positively impact the Island’s economy," said Glenn Jones, director of public and stakeholder relations for the BTA.

"A lot of Bermuda residents who belong to a professional association, a sports club or a church group travel overseas to convene with their counterparts around the world. We want to empower those folks to walk into their next meeting and say: ‘why not Bermuda? I know how to make it happen!’"

The campaign is being supported by BTA’s business development mangers in New York who will work with residents eager to bring a conference or event to Bermuda.

"It is very clear group travel has an enormously positive impact on the local economy. So when we profile Bring It Home heroes we show everyone just how important these influencers are to our community. It’s huge," Jones said.

The first three ‘Bring it Home’ heroes have been honored by the BTA, and special experiences and rewards will soon be offered as incentives to residents who bring new group travel to the island.

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and...

From the beginning, ATI’s philosophy has been “innovation, not duplication.“ Developing specialized technology solutions to connect over 30,000 accommodation, attracti...

Palladium Hotel Group is a renowned Spanish hotel chain that first emerged towards the end of the 1960s. Currently present...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

Holiday Extras is the UK market leader in airport parking, airport hotels, worldwide airport lounges, destination car hire, airport transfers...

It’s easy to find perfection in Santa Barbara, but what if there was even more of your favorite finds, activities,...

Our Mission Ecommerce has transformative powers, and we believe everyone should be able to take part. But outdated solutions and...

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...