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Bermuda Tourism tapping locals to boost group travel business
Monday, 21 Oct, 2015
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The Bermuda Tourism Authority aims to lean on the social and business connections of Bermudans to increase group travel business.
A new ‘Bring It Home’ campaign hopes to empower residents to sell Bermuda among their circle of social and business contacts as the perfect place to hold meetings, conferences and events.
"In Bermuda we are incredibly well-connected internationally so we see an opportunity to leverage those connections to positively impact the Island’s economy," said Glenn Jones, director of public and stakeholder relations for the BTA.
"A lot of Bermuda residents who belong to a professional association, a sports club or a church group travel overseas to convene with their counterparts around the world. We want to empower those folks to walk into their next meeting and say: ‘why not Bermuda? I know how to make it happen!’"
The campaign is being supported by BTA’s business development mangers in New York who will work with residents eager to bring a conference or event to Bermuda.
"It is very clear group travel has an enormously positive impact on the local economy. So when we profile Bring It Home heroes we show everyone just how important these influencers are to our community. It’s huge," Jones said.
The first three ‘Bring it Home’ heroes have been honored by the BTA, and special experiences and rewards will soon be offered as incentives to residents who bring new group travel to the island.
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