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Bing and TripAdvisor sign deal for US travellers
US travellers can now compare TripAdvisor prices, availability and ratings on the Microsoft Bing search results page.
Under a new agreement, TripAdvisor’s reviews, ratings, photos and other content will be embedded into the search engine results display on Bing.com.
It is not yet known if or when the partnership will be rolled out to the UK, but TripAdvisor VP of mobile partnerships Nathan Clapton said at the launch: "We are open to all opportunities."
The new partnership allows people to quickly and easily compare hotel prices and availability via Bing’s search results page, which now displays live pricing information from a range of global booking partners, provided by TripAdvisor’s metasearch tool.
Users can also easily view TripAdvisor’s 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants and attractions worldwide within Bing search results.
It is the first time TripAdvisor has partnered with a search engine to provide traveller ratings and reviews with a live price availability tool within search results.
Clapton said: "We are focused on helping travellers make an informed decision.
"By offering Bing users an easy way to find the best hotel prices and see reviews, rating and photos from other travellers directly on Bing, we are enhancing the search and planning experience, and hopefully saving them time and money."
In addition, TripAdvisor is introducing its first app for Windows 8.1.
The app, available now for download through the Windows Store, is among the first to integrate with Bing Smart Search, which enables users to tap or click directly into the app when it is relevant to whatever they are searching for.
TripAdvisor has also launched a new app for Windows 8.1, with Deep Bing Smart Search Integration.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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