United Kingdom
United States
Asia Pacific
Blue Bay Travel accommodation-only service targets trade
Blue Bay Travel has launched an accommodation-only service allowing travel agents to sell directly-contracted hotel product from its packages for the first time.
Blue Bay Hotels has been developed to enable the long-haul operator to maximise sales through travel agents, a key area of growth for the business.
Blue Bay Travel sells direct to consumers on a subscriber basis, offering exclusive package deals, typically lasting six weeks as a booking window, and available until the end of 2023.
Blue Bay Travel also sells its package holidays via a selection of travel agents, through an exclusive partnership with The Midcounties Co-operative’s Travel division.
The launch of Blue Bay Hotels means that the business can widen the scope of travel agents that can sell its accommodation product to any agencies who have use of an ATOL to package it or who want to sell it as accommodation-only.
CEO Alistair Rowland said: "We’re delighted to launch Blue Bay Hotels, which will allow any travel agent with their own ATOL to sell the premium accommodation element of the packages that we secure."
"To use Blue Bay Hotels, agents need to create an account with us, which will give them full access to a bookable system. Our trade-friendly website provides agents with live visibility of availability for all dates."
"We are not a bed-bank, so all of our products are directly contracted and set at a price which means agents can package them under ATOL and match the value we offer our direct clients."
Agents are invited to join ‘Blue Bay Hotels Agent Offers’ Facebook group, where offers are posted and agents can feel part of a growing community.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled