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Blue Bay Travel accommodation-only service targets trade
Blue Bay Travel has launched an accommodation-only service allowing travel agents to sell directly-contracted hotel product from its packages for the first time.
Blue Bay Hotels has been developed to enable the long-haul operator to maximise sales through travel agents, a key area of growth for the business.
Blue Bay Travel sells direct to consumers on a subscriber basis, offering exclusive package deals, typically lasting six weeks as a booking window, and available until the end of 2023.
Blue Bay Travel also sells its package holidays via a selection of travel agents, through an exclusive partnership with The Midcounties Co-operative’s Travel division.
The launch of Blue Bay Hotels means that the business can widen the scope of travel agents that can sell its accommodation product to any agencies who have use of an ATOL to package it or who want to sell it as accommodation-only.
CEO Alistair Rowland said: "We’re delighted to launch Blue Bay Hotels, which will allow any travel agent with their own ATOL to sell the premium accommodation element of the packages that we secure."
"To use Blue Bay Hotels, agents need to create an account with us, which will give them full access to a bookable system. Our trade-friendly website provides agents with live visibility of availability for all dates."
"We are not a bed-bank, so all of our products are directly contracted and set at a price which means agents can package them under ATOL and match the value we offer our direct clients."
Agents are invited to join ‘Blue Bay Hotels Agent Offers’ Facebook group, where offers are posted and agents can feel part of a growing community.
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