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bmibaby will go it alone
Bmibaby has switched booking systems to one more suited to no-frills carriers.
Bmibaby will no longer use Amadeus, the preferred system of parent, bmi british midland, but instead has opted for the Open Skies reservations system from Navitaire, which is the choice of fellow no-frills carriers Go, Ryanair, Virgin Express and Jetblue.
The website has a new look geared towards quicker, easier flight reservations, so the booking capabilities will appear on the homepage, and will not include extra information, such as sections for frequent flyers.
A bmibaby spokesperson told TravelMole: “Open Skies is more suited to no-frills carriers, it is geared towards one-way bookings and seat sales. When we launched from East Midlands, we gave away 15,000 seats, and the huge demand meant the website was inundated, and we had some problems. The new system will cope better”.
Navitaire’s senior vice president, sales, John Dabkowski said: “Our fast and easy to use call centre and internet booking services will provide bmibaby with a key competitive edge during this period of dramatic expansion”.
Introduction of the new booking system is the first step towards launching a product tailor made to travel agents, which should be announced before the end of the year. A bmibaby spokesperson said that managing director, Tony Davies was currently meeting with agents to see if a section could be incorporated into the website for the trade.
The adoption of a separate reservations system by bmibaby signals a move towards independence from bmi british midland. If bmibaby is successful in appealing for its own air operators certificate from the CAA, which it will do soon, it will be a fully independent airline.
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