Bob the Builder helps First Choice ‘fix it’ for children

Saturday, 26 Jul, 2007 0

First Choice has formed a three-year partnership with HIT Entertainment to bring children’s TV characters to resorts next summer.

Bob the Builder, Fireman Sam, Thomas the Tank Engine, Pingu, Barney Friends, Angelina Ballerina and Kipper will appear at Holiday Villages and Kids Academy properties from May 2008.

First Choice Retail will renovate and redesign a number of its 42 Holiday Hypermarkets to feature dedicated children’s corners featuring HIT characters in branded play areas.

The First Choice Kids Club is being renamed ‘Kids Academy’ across short and mid haul destinations.

An ‘experience-based’ Adult’s brochure is segmented into ‘Adult Experiences’ and ‘Adult Escapes’ 24 exclusive adult-only properties and a further 56 adult-focussed hotels. The brochure offers adults a choice of culture, active and nature, with new resorts, flights and customer offers.

A new Holiday Village is added in the Algarve for next summer, bringing the total up to nine.

The Premier brochure has been split between First Choice’s Premier offering and a new category, Premier Luxury which includes 23 five-star hotels, private taxi transfers and VIP airport lounges.

Premier Families has a own stand-alone brochure for the first time featuring 40 family-friendly properties in 25 destinations.

Greece, Turkey, Cyprus, Egypt, Premier/Premier Luxury, Adults and Premier Families (first edition), Summersun, Sunstart, Families, Holiday Villages and Lapland (second edition) and Wintersun (3^rd edition) brochures are available from today.

by Phil Davies

below social share icons

Phil Davies

Babble is a leading technology business that is reimagining how we do work. Founded in 2001, the company works with...

A state like no other. A place known for togetherness, celebration and happiness. In Louisiana, we call it “joie de...

Swallows and Amazons is a Brazilian adventure tour company run by the husband and wife team of Tania and Mark...

The superpower in bed banks for 30 years We are an award-winning and trusted accommodation wholesaler since 1991. We are...

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could...

Take your clients’ vacation to the next level at Universal Orlando Resort™. With three amazing theme parks – Universal Studios...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

Nium was founded on the mission to build the global payments infrastructure of tomorrow, today. With the onset of the on-demand...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

The Mexico Tourism Board serves as the driving force behind Mexico’s global appeal, orchestrating targeted marketing campaigns to showcase the...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited...

From the beginning, ATI’s philosophy has been “innovation, not duplication.“ Developing specialized technology solutions to connect over 30,000 accommodation, attracti...