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Book review: No Frills, by Simon Calder
Simon Calder (left), senior travel editor at The Independent, uncovers ‘The truth behind the low cost revolution in the skies’.
“In No Frills, Simon Calder traces the start of the low cost airlines from easyJet’s paperless office days in a prefab building at Luton Airport, through the rise and collapse of Laker Airways, to the effect of 11 September 2001 on the industry. Calder spent an exhausting day shadowing Go’s Barbara Cassini and found out exactly what she thinks about the competition.
“The book also includes a chapter on starting your own airline after learning about the successes and failures. A user’s guide details where you can fly to from which UK airport – including Aarhus, Alghero, Carcassonne, Jerez, Montpellier, Perpignan and Vasteras to name but a few – and tells you all you need to know about the no frills experience.
“Calder interviews the chief executives of the no frills airlines – ultimate entrepreneurs like Stelios Haji-Ioannou of easyJet, Michael O’Leary of Ryanair and Barbara Cassani of Go. During the toughest period ever in airline history, all have taken advantage of the problems of the national intercontinental airlines like British Airways and increased their sales exponentially. The book goes on to look at the challenges the future holds and how each airline will be tackling them.
“A topical and insightful read, No Frills is the story of the low cost flight revolution told by a travel industry insider with access to the major players.”
Foreword by Sir Freddie Laker
Price: £16.99
For further information contact Becke Parker on +44(0)20 7386 3328 or mailto:[email protected]. Please mention you read this information on TravelMole.
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