United Kingdom
United States
Asia Pacific
Brand is king with online consumers
Consumers in the travel sector are becoming more brand loyal and less likely to use the internet to find new travel sites, according to latest stats from internet monitoring company Hitwise.
The company saw inventory owners such as airlines, hotel companies and map providers receive 77% of the share of the top 300 search terms sending visitors to travel websites in the four weeks ending April 26.
This indicates consumers are using search engines more as navigational tools to help them find specific information about a brand rather than as a guiding hand to help them discover new travel providers.
The statistics, which collects data from a variety of ISP networks, also show a 12% decrease in generic searches such as “cheap airline ticketsâ€.
Searches for map websites accounted for 32% of visits to travel websites and meta search engines are now seeing more interest, with a 40% increase in searches arriving with them, albeit from a low base.
By Dinah Hatch
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak