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Brand USA Asia sales mission advances Global Entry enrollment
During recent sales missions to Japan and South Korea, Brand USA conducted a unique collaboration to streamline inbound travel.
Brand USA teamed up with U.S. Customs and Border Protection (CBP).
Together they facilitated nearly 800 Global Entry mobile enrollment interviews that enabled travellers to complete their membership.
This initiative will help to promote travel from Japan and South Korea to the United States by streamlining the entry process through the Global Entry Trusted Traveler Program.
“This collaboration showcases the strong commitment of both the public and private sectors to elevating the travel experience for international visitors,” said Aaron Wodin-Schwartz, chief corporate affairs officer at Brand USA.
As part of the U.S.-Japan Tourism Year, it is a collaborative effort to boost travel between the two nations.
“During the US-Japan Tourism year, this is a celebratory milestone in making the travel experience easier and safer for visitors,” said Deputy Assistant Secretary for Travel and Tourism Alex Lasry.
The Global Entry program allows expedited clearance for pre-approved, low-risk travellers upon arrival in the United States.
Those approved for Global Entry will enjoy streamlined processing times at airports.
During the sales missions, CBP officers conducted in-person interviews with travellers who had completed the online Global Entry application process.
This enabled leisure, business, and student travellers from across the region to complete enrollment without traveling to the US for the interview.
Brand USA and its federal partners are discussing additional opportunities in the future to bring this opportunity to additional markets.
The sales missions to Japan and South Korea enabled US travel industry partners to engage with key travel trade professionals through seminars, meetings, and presentations in Osaka, Tokyo, Seoul, and Busan.
These efforts resulted in over 1,200 one-on-one business meetings.
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TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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