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Brazil launches new tourism experiences platform
The Brazilian Tourist Board has launched the Feel Brasil project, a new platform featuring the country’s top attractions.
Feel brasil is in partnership with Sebrae Nacional, and highlights iconic destinations across the country.
The platform was unveiled during a press conference at WTM Latin America 2025 in São Paulo.
Feel Brasil is a curated selection of 101 experiences in all 27 Brazilian states.
Of these, 59% are led by women, and over 80% involve inclusive teams and a commitment to social and environmental sustainability.
The program aims to increase average tourist spending and diversify tourism destinations, says Embratur’s president, Marcelo Freixo.
“With the success of Feel Brasil the country gains more international competitiveness by attracting tourists looking for unique and sustainable experiences.”
At the same time, we’re promoting development and encouraging job and income generation for local communities”, he added.
About 70% of the featured experiences are small enterprises.
Bruno Reis, Director of International Marketing, Business and Sustainability at Embratur, said: “We don’t just want to map them, we want to nurture these experiences, understanding which markets they’re best suited for, through commercial intelligence.”
From Bahia, the “Caminho dos Orixás” (Path of the Orixás) experience was presented by entrepreneur Nilzete dos Santos.
“It was a big dream to see Embratur promoting and Sebrae dedicating itself to showing how much we, small entrepreneurs, are part of the tourism chain,”, she said.
Sebrae Nacional’s president, Décio Lima, said: “We want to showcase tourism experiences from across the country. With this, we’re positioning Brazil as a diverse destination – whether it’s nature tourism, indigenous community experiences, or sun and beach tourism.”
Through Feel Brasil, a qualified international audience will gain access to these experiences, expanding visibility in global markets.
To support this, Embratur is providing several tools for promotion of these experiences, including digital content, webinars and business meetings, as well as Fam trips and ad campaigns.
These actions will roll out in stages until the end of 2025.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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