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Brazil says ‘Celebrate Life’ in new ad campaign
Brazil launched a new international tourism campaign at the London Film Museum this week.
"The World Meets in Brazil. Come Celebrate Life’, promotes the destination as the host of major sporting events including the 2014 FIFA World Cup, the Rio 2016 Olympics and Paralympic Games. The two minute promo video also features business travel, epicurean adventures, outward bound experiences and ends on the most famous image of the country, Rio’s massive ‘Christo Redentor" statue.
The campaign, which celebrates Brazil’s warmth and diversity, was created by the Ministry of Tourism and Embratur (the Brazilian Tourism Board).
"The latest campaign emphasizes friendliness and openness which are the most endearing characteristics of Brazilian people," said Flavio Dino, the President of Embratur. "We are our culture – the rhythms of Brazil, the warmth of a hug, our traditional cooking and the artists who fill our museums. Brazil is difficult to describe but you can feel it, and that is what really matters. Brazil is for all the world to experience."
Minister of Tourism, Gastao Vieira added: "In 2022 we want to be among the three major tourism powers in the world."
Gretchen Kelly
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