British Airways airs latest TV advert

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British Airways has revealed its latest TV advert and brand campaign.

It is part of its ‘A British Original’ branding message.

BA collaborated with the Uncommon Creative Studio agency on the concept employing Emmy Award winner and Grammy nominee, Miles Jay as director.

Music was curated by Saint Saviour of Groove Armada.

The ad tells the story of a baby embarking on her first trip with British Airways.

The ad just debuted on TV on Friday evening.

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Calum Laming, British Airways’ Chief Customer Officer, said: “When it came to creating this campaign, we knew we had to work with some of the best talent.”

“We worked with an incredible director and renowned singer-songwriter to really bring the concept of original journeys shaping your future in life.”

The campaign will be showcased on digital billboards at Edinburgh, Cardiff, Manchester and Piccadilly Circus in Central London.

Following its debut on Channel 4, the advert will roll out across ITV and Sky in the coming days, with the outdoor series launching later this month. 

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