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British Isles Tourist Boards Support Sustainable Tourism Event
Tuesday, 27 Feb, 2010
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Last year’s sustainable tourism suite
Industry’s New Climate message gets main stage at BOBI
Visit Britain, Visit England, Visit Scotland and Visit Wales have got together with Norhern Ireland Tourist Board and Failte Ireland to support the Sustainable Tourism Suite at the Best of Britain and Ireland.
For a second year running, the Best of Britain & Ireland Travel Trade Forum will host a series of inspiring talks and workshops on sustainable tourism for industry delegates.
Speakers from all corners of Britain and Ireland will contribute to a programme that promises to update and inspire delegates on topics ranging from marketing your sustainability credentials through to the market opportunity for nature-based tourism.
Delegates will hear about the industry innovations that are reducing the environmental and social impact of tourism and the people who are packaging the sustainable holidays of the future. The seminars, taking place this year at Olympia, London on 17th and 18th March will get the travel trade together to celebrate UK & Ireland’s sustainable tourism successes and understand current opportunities.
Said Laura Greenman project manager of the suite “The sustainable tourism programme will provide an opportunity to get fired up with new ideas and tools to put into action. Delegates will also have the opportunity to join the debate and to ask questions of their peers about new sustainable products and services as well as soak up the enthusiasm of others at a networking session.”
Speakers include: Philip Riddle of Visit Scotland, Amanda Brookman of Coast, Duncan McKay of Natural England, Xavier Font of ICRT, Mark Smith from The Man in Seat 61 and Ed Gillespie of Futurra.
The Sustainable Tourism sessions kick off with a feature on current successes in the British Isles, “The Best of Sustainable Tourism in Britain and Ireland”, followed by a focus on nature-based opportunities “UK Nature-based tourism: the market opportunity”. Marketing is dealt with in “Marketing your sustainability credentials: lessons and ideas.”
A networking event, Hosted by the national tourist boards of Britain and Ireland has been organized in the evening at the Hand and Flower pub on Hammersmith Road.
On day two there is an audience with Carl Honoré, author of the best- selling book ‘In Praise of Slow’; and a session on transportation “Joining the dots: how sustainable transport improves destinations and visitor experience” in the suite.
Climate gets to the main stage with an moderated by Ed Gillespie of Futerra Sustainability Communications.
“The new climate message and how the tourism industry can respond: is being green bad for business?” brings together to talk about the communications challenge presented by the climate debate. How can industry respond and what will make businesses and travellers listen? Panellists include Richard Hammond, Founder of Green Traveller Ltd, Andy Middleton, Managing Director, The TYF Group Ltd, and Bob Burlton, Chair, Co-operative Financial Services a driving force in the creation of ACT! – Addressing the Climate Threat by Co-operatives Europe
Valere Tjolle
Valere Tjolle is editor of the 2010 Sustainable Tourism Report Suite details at:www.travelmole.com/stories/1141006.php
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