United Kingdom
United States
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Brits holiday further afield
Longhaul holidays continue to rise in popularity as UK holidaymakers get more adventurous, while visits to Western Europe fall.
The number of Brits visiting North America reached 4.7 million in the year to October 2004, up 12% year-on-year, while visits to other parts of the world outside Western Europe rose 21% year-on-year to 9.5 million. This is according to the latest International Passenger Survey.
Despite the rising popularity of shortbreaks, spurred on by the growth of the no-frills airline sector, the number of Brits visiting Western Europe actually fell 1% in the year to October to 48.6 million.
There was also good news for UK domestic tourism, as the numbers of overseas residents holidaying in the UK rose. In the year to October 2004, 27 million visitors came to the UK, up 11% year-on-year.
The largest source market for the UK continued to be Western Europe. And North America, which is normally the second largest source market was overtaken by the number of visitors from the rest of the world.
Despite an increase in the number of visitors to the UK, earnings for UK tourism remained broadly the same at £3.2 billion.
Report by Ginny McGrath
Ginny McGrath
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