Broadway Travel has gone live with its newly-branded website.
As part of the rebrand, the Directline Holidays and QWERTY Travel brands have disappeared, with the focus purely on the Broadway Travel brand.
All online enquires are now redirected to the Broadway Travel website.
The new look is the result of six months of research and design with the help of Brighton-based marketing agency addmustard.
"We did not simply want a new logo, we wanted to really get to the bottom of our brand proposition, what do we stand for, who are our customers and how do we create a brand that will appeal to their common values," said the group.
"Following the research and throughout the creative process, five themes were the driving factor which underpinned the brand – simplicity, value, reliability, inspiration and heritage. We felt throughout that the key drivers were simplicity and value and that our new brand must reflect these."
Tim Buckman Broadway Travel’s chief marketing officer, added: "We are delighted with our new brand and website, a huge amount of research and thought has gone in to every aspect but ultimately we have created them with our customer’s values at the core."
