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Business travelers also price-conscious
Leisure travelers aren’t the only ones looking for value these days. So are business people, says a new study. So what’s the implications for travel professionals? Amy Ziff, editor-at-large for Travelocity, told TravelMole: “People still want service. So any way a tour supplier or travel agent can keep that in mind – any way to make life easier on the road – will come back to benefit you.” The Travelocity Business survey, which was conducted for Travelocity by Synovate Market Research, found business travelers now sharing many similarities to leisure travelers. The study, which suggested that business travel habits may have changed for good, found purchase decisions are increasingly being made by price and overall value. The largest group of respondents, for example, or 25% cited price as their main motivator when booking airfares. Another 53% said cost was the most important factor in rental car decisions. Ms Ziff pointed out, however, that there are times when business travelers will pay more. For example, travelers cited convenience as the reason that location ranked above cost when making hotel decisions. “Also, airline travelers wanted more leg room, which they usually don’t get with most airlines,” she said. The largest group of respondents, or 25%, said leg room would be the hardest amenity to give up. That ranked above loyalty programs and food service. Said Ms Ziff: “As the travel industry as a whole restructures itself to increase profits, it will be important to listen to customers now more than ever. Suppliers may choose to maintain certain services to engender customer loyalty in the long run.”
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