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Canada unveils ‘experiential’ campaign
The Canadian Tourism Commissions has embarked on a major promotional campaign in London.
Its focus is on a ‘Canada Dome’ at Canary Wharf, described as a fully interactive experience of the sights and sounds of the country.
Opening on Monday, January 21, the dome will highlight seven of Canada’s provinces in an interactive experience.
Visitors also get a chance to win a 13-day trip for two to Atlantic Canada.
“The experiential campaign also embraces Bluetooth technology to ensure local mobile phone users get details of the dome and the competition,” the CTC said.
“It’s all part of a new campaign from the Canadian Tourism Commission and its industry partners (Destination Quebec, Tourism Ontario, Travel Alberta and the Atlantic Canada Tourism Partnership) that embraces sensory overload in order to bring UK consumers a very seductive sample of the sights, sounds and tastes that are making Canada the surprise destination for 2008.”
A poster campaign on the London Underground, inserts in the Metro and Guardian newspapers and an online push on sites such as MSN and TripAdvisor are part of the activity.
by Phil Davies
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