MasterCard and Lonely Planet have launched a website today selling holidays to the 10 most popular destinations for MasterCard’s target market.
The locations – Dubai, Egypt, France, Ireland, Italy, Las Vegas, London, New York, South Africa and Spain – were selected using MasterCard spending data that tracks the destinations cardholders visit most regularly alongside internet search metrics that identify which locations people are searching for online.
The new site – www.pricelesstravel.co.uk – will give MasterCard holders access to bespoke Lonely Planet travel content as well as exclusive deals with travel companies including Virgin Atlantic and Novotel.
From next week, visitors to Priceless Travel will be able to add comments about their trip alongside Lonely Planet travel information and then share this with their own Facebook network.
This will be tracked through postings on the reviewer’s Facebook feeds and will encourage cardholder friends to visit and interact with the website.
Ben Rhodes, MasterCard Europe vice president marketing UK & Ireland, said: “In these challenging times we understand that the summer holiday is a must have, and that a real challenge for consumers is finding credible travel information and money saving offers in one place.
“This new site is part of our wider strategy to deliver priceless content to cardholders and provide them with a much needed resource.â€
The website was built by Universal McCann and Big Group.
By Bev Fearis
