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Carded in Boston
After two years of research and $200,000 in start-up costs, Kevin McLaughlin and Cecilia Dahl introduced their “Go Boston Card.” Said Mr McLaughlin:
“We have agents and tour operators who are using it. Some use it as a perk or throw it into packages.”
He plans to introduce similar cards to other cities, possibly San Francisco and Philadelphia, in the near future.
The card looks like a credit card. Because of its “smart” quality,” as a result of new technology, the card’s usage is instantly recorded as it is swiped.
“We built and own the technology ourselves. There’s nothing else like it on the market,” said Mr McLaughlin.
The card comes with a 132-page, map-rich booklet that covers most of the area’s many attractions.
The card is set up in such a way that cultural attractions and restaurants and others offer Go Boston their best deals. In turn, Go Boston reimburses the vendor based on usage by cardholders.
The attractions also advertise in the booklet.
The card offers a total of 31 free admissions to Boston’s top attractions, over $1000 in discounts at shops and restaurants and free gifts. It is available in one-to-five day increments, starting at a price of $39.
Among the many admissions offered is a 2-day hop-on, hop-off trolley pass stopping at nineteen locations around the city.
The parent company, Smart Destinations Inc., recently announced the appointment of Connect-Worldwide UK as their General Sales Agent (GSA) in the UK for the card.
Report by David Wilkening
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