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Carnival introducs “fishy” promotion
Cruise ship line Carnival is bringing their brand to land lubbers all over America by using digital interactive displays.
In six different American cities, including New York, Baltimore and Dallas they are making use of vacant shop windows to display a “virtual” aquarium that passing cell phone users can interact with in a somewhat interesting way.
The dynamic displays were created using a combination of video gaming technology and flash animation. They feature a number of very stylized representations of fish and marine life.
As a pedestrian walks by the “aquarium” it “reacts” as the plants sway harder, the fish dart around. Even bubbles appear in the digital “water.” But there’s more — interaction.
Signage invites cell phone users to call a number so that they can create their own fish to live in the digital undersea world.
Once the fish are created, they appear in the digital tank. By making certain sounds as instructed into their phone, the user can customize the appearance of their fish to make him uniquely their own.
After a person is done playing with their new friend and moves on they are sent a text message inviting them to visit Carnival’s website for even more fun and games. (and information about cruise vacations, of course).
Report by David Wilkening
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