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Carnival launches first TV ad in the UK
Carnival Cruise Lines is running its first ever TV advertising campaign in the UK in a bid to increase its profile.
The ads, created by Karmarama and launching on Sunday, show British families and couples flicking a switch to be transported from mundane, everyday activities to the decks, bars and swimming pools of a Carnival cruise ship.
Narrated by comedian Peter Serafinowicz, they feature high-end special effects and stunts.
The cruise line said it hopes the ads will increase awareness of its brand in the UK, where it is not as well know as in the US.
Karmarama creative director Sam Walker said: "We wanted to do something that helped Carnival stand out from the usual cruise advertising conventions."
Carnival will operate two ships in Europe this year – Carnival Legend, sailing to Norway and the Baltics from Dover; and Carnival Sunshine sailing the Mediterranean this summer following a £100 million transformation.
To see a teaser for the new ads, click here.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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