United Kingdom
United States
Asia Pacific
Carnival launches multi-brand campaign
For the first time Carnival Corp. is embarking on an integrated marketing campaign featuring all nine of its cruise brands.
Notably, consumers are being invited to get involved for the chance to win a cruise a year for life.
The multimillion dollar campaign will begin November 24 across digital and social media platforms.
All the company’s cruise brands will be included – Carnival Cruises Lines, Princess Cruises, Holland America Line, Seabourn, Cunard, Costa Cruises, AIDA Cruises, P&O Cruises (Australia) and P&O Cruises (UK).
"We’ve never before communicated about our nine brands in any kind of organized fashion," said Carnival CEO Arnold Donald.
The aim primarily is to encourage demand in the new-to-cruise market and to dispel the myths associated with big ship cruising.
"We hope it will help us to inspire people to go on cruises and we hope to grow demand for cruising across the spectrum of cruises," Donald said.
Consumers are invited to choose a favorite TV ad from a shortlist with the opportunity to win a cruise for life.
A Twitter contest will also be launched asking consumers to share cruising stories for a chance to win prizes.
The campaign will be focused around revamped website WorldLeadingCruiseLines.com which will detail information about each Carnival cruise brand and a ‘cruise-a-nality’ tool – designed for new cruisers to determine which brand best fits their personality.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel