Carnival launches multi-brand campaign

Monday, 18 Nov, 2014 0

For the first time Carnival Corp. is embarking on an integrated marketing campaign featuring all nine of its cruise brands.

Notably, consumers are being invited to get involved for the chance to win a cruise a year for life.

The multimillion dollar campaign will begin November 24 across digital and social media platforms.

All the company’s cruise brands will be included – Carnival Cruises Lines, Princess Cruises, Holland America Line, Seabourn, Cunard, Costa Cruises, AIDA Cruises, P&O Cruises (Australia) and P&O Cruises (UK).

"We’ve never before communicated about our nine brands in any kind of organized fashion," said Carnival CEO Arnold Donald.

The aim primarily is to encourage demand in the new-to-cruise market and to dispel the myths associated with big ship cruising.

"We hope it will help us to inspire people to go on cruises and we hope to grow demand for cruising across the spectrum of cruises," Donald said.

Consumers are invited to choose a favorite TV ad from a shortlist with the opportunity to win a cruise for life.

A Twitter contest will also be launched asking consumers to share cruising stories for a chance to win prizes.

The campaign will be focused around revamped website WorldLeadingCruiseLines.com which will detail information about each Carnival cruise brand and a ‘cruise-a-nality’ tool – designed for new cruisers to determine which brand best fits their personality.

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist...

Greater Fort Lauderdale’s assortment of adventures awaits you. Whether you want to relax on the beach as the sound of...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order...

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our...

Located in the Mediterranean and connecting Asia and European continents that are separated by the famous Bosphorus, Türkiye is a...

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and...

With long periods of Thailand’s History, according to evidences and studies, Sukhothai was the first kingdom of Thailand. At that time, an early Thai...