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Cathay Pacific agrees strategic pricing partnership with Sabre
Sabre announced a new agreement with Cathay Pacific Airways, for strategic pricing and intelligent offers.
Cathay Pacific will implement Sabre’s AirVision Fares Manager and Fares Optimizer for end-to-end automation and fares management.
It incorporates publicly available competitor fare benchmarking and automates fare rule adjustments to optimize pricing decisions.
Fares Manager helps airlines detect and automatically suggest responses to competitive price changes.
Fares Optimizer allows airlines to better understand purchase behaviour and optimise fares based on demand, price sensitivity and competition.
"It’s essential to be able to mine real time market data to respond dynamically to market conditions while taking into account customer segmentation, demand, willingness to pay and competition," said Cathay Pacific General Manager, Revenue Management Navin Chellaram.
Moving to Sabre’s pricing solutions enables Cathay Pacific to transition to a cloud-based fares solution.
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