Cathay Pacific is diversifying with a new premium travel lifestyle brand called ‘Cathay.’
Over the coming months, Cathay will roll out a range of new offers in spending, dining, shopping, hotels, and wellness.
It brings together the Cathay Pacific airline brand, Marco Polo Club and Asia Miles all in one place, simplifying the way customers can earn status and use miles.
It will integrate offerings through better partnerships, to offer a wider range of products and services.
It is starting with a new Cathay co-branded credit card launching in Hong Kong soon.
There will then be a refreshed customer relationship programme in the first half of 2022.
Cathay Pacific will continue as the airline brand globally while Cathay will only be available in Hong Kong initially.
Over time, it will expand the Cathay premium travel lifestyle brand to other markets.
Chief Executive Officer Augustus Tang said: "Our ability to enter the travel lifestyle space and the success of this strategy is built upon the strength and respect that Cathay Pacific has established over 75 years."
