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Center Parcs gaining from ‘staycation’ trend
Sunday, 24 Aug, 2009
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More people are opting for longer stays at Center Parcs villages in the UK rather than regular short breaks.
The company reported a record year for the 12 months to April with an average annual occupancy of 95% across its four sites.
Sales and marketing director Colin Whaley said forward bookings were up by 10% compared with this time last year.
“This summer period a greater proportion of our guests are opting for stays of seven nights or more rather than the traditional short breaks,” he said.
Recent poor weather has also stimulated demand for summer breaks.
“In the economic current climate, we are encouraged by our performance so far and the significant investment we have made over the past three years is certainly paying dividends,” said Whaley.
“Our experience supports the notion that people are indeed choosing to stay in the UK for their holidays this year.”
by Phil Davies
Phil Davies
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