Changi Airport Group (CAG) and Singapore Tourism Board (STB) will team up and jointly invest S$35 million in a campaign to help boost visitor numbers to both Changi Airport and Singapore.
The two-year partnership, the largest collaboration yet between the two organizations, will include joint marketing campaigns globally and in defined target markets to ‘build greater affinity and emotional ties with travelers.’
One aspect will be to give Changi Airport a more local flavour with the showcasing local brands, visual installations of local cultures and other Singapore-centric displays in all terminals.
CAG and STB will work with travel agent partners to curate travel packages and itineraries for travellers to experience more of Singapore from key source markets such as Australia, Indonesia, China and India.
"Changi Airport is a key gateway into Singapore and the premier aviation hub in the Asia-Pacific region. CAG is thus an important strategic partner for STB in promoting a quality experience for today’s visitor," said STB chief executive Lionel Yeo.
"Singapore and Changi Airport are known for efficiency. There are many other rich aspects about Singapore as a destination that we would like visitors to know more about and experience for themselves."
