LGBTQ+ travel specialist Chillimix hailed the success of its newly-launched targeted campaign in the UK.
Chillimix says its new campaign ‘Free To Be You. Proud To Be You. Safe To Be You’ has been embraced by the travel trade and consumers.
David McDonald, MD of Chillimix said. “We had the opportunity to launch a targeted advertised campaign with ITV Hub. The targeting has proved to be really successful.”
Ads are screened to a targeted group within one hour of Gatwick, Birmingham, and Manchester airports throughout the summer
“We were all very passionate that the Chillimix advertisement should be a celebration of travel and the LGBTQ+ community.”
Chillimix only sells destinations and products to destinations that support the LGBTQ+ community legally.
Nicky Yates, Head of Trade at Chillimix said. “The advertisement and supportive social media campaign have absolutely increased the demand from UK trade. Everyone wants to know about Chillimix and it’s just incredible.”
