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Chinese spending down-under surges
Tourism spending by Chinese visitors to Australia continues to register strong growth.
Confirmation of its significance is contained in the latest analysis by Visa International of credit card spending by inbound tourists to Australia.
Visa says the greatest growth in 2005 has been recorded by Chinese arrivals, an increase of 39 per cent from the previous year.
Launching the report, Visa’s Australian and New Zealand head Bruce Mansfield said it is important to ensure tourist expenditure is profitable for local business operators.
“As many of you in business know, we do have some yield issues, particularly around the US, and how we can improve both the US and Japanese travellers coming to Australia,” he said.
“But we can see where growth is coming from.
“Again, China is one of those very significant growing markets, particularly in such segments as education and medical areas, where we can further develop our industry to promote around the world.”
Yesterday, the landscape of the Australian outback started appearing on Chinese television screens at the start of $10 million Visa card advertising campaign in the lead up to the Beijing Olympics.
Graham Muldoon
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