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Choice Hotels becomes Hotelbeds ‘Preferred Wholesaler’
Global bed bank Hotelbeds has entered into a new strategic agreement with Choice Hotels International.
As a Preferred Wholesaler, the hotel chain will have access to Hotelbed’s network of more than 6,000 operators, travel agents, airlines and loyalty programmes in over 140 markets worldwide.
Choice Hotels will distribute its hotel rooms through Hotelbeds’ two main channels: its wholesale distribution channel that operates under the ‘Hotelbeds’ brand and its retail channel, ‘Bedsonline,’ that exclusively caters to retail travel agents.
Hotelbeds Head of Global Chains Mark Redmond said: "This will be a strong relationship delivering special rates and availability across the Choice Hotel portfolio to our 60,000 plus travel distribution clients, while giving Choice Hotels access to a higher-margin, non-domestic niche segment of the travel market."
Choice Hotels Chief Commercial Officer Robert McDowell added: "It not only provides incremental revenue stream opportunities and international exposure for our US franchisees, but also strengthens confidence in Hotelbeds’ valuable wholesale distribution model.
"Choice Hotels is committed to maintaining rate integrity across all channels, while working to reduce the cost of distribution for franchisees. We believe this agreement improves our ability to achieve this long term, especially in key international source markets."
By Linsey McNeill, Editor (UK)
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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