United Kingdom
United States
Asia Pacific
Choice Offers New Dynamic Room rates for Business travellers
A new Dynamic Pricing rate scheme targeted at Choice Hotels Australasia’s (CHA) corporate market is set to be a win-win for business travellers and hoteliers alike.
Set to launch on February 1, CHA Senior Director of Sales Aileen Cobern said Dynamic Pricing enabled CHA franchisees to fill last minute vacancies while offering their business clients the best available room rates.
“Rather than locking clients into a discount rate fixed months in advance, CHA hotels will now be able to offer daily changing rates that respond to market peaks and troughs and can be often less expensive, thus providing much more value and flexibility,” Ms Cobern said.
“With Dynamic Pricing, we can guarantee the right product at the right price and right time for our business travellers, while also ensuring fewer vacant room nights at CHA properties.”
Ms Cobern said the new rate structure would be available to corporate travellers booking through a travel agent or via the group’s reservation system or online.
“Our aim is to offer business clients the best available rates at CHA properties. We want them to benefit from low rates when demand is low and ensure our franchisees make the most of corporate business opportunities,” she said.
“We’ve just produced a Dynamic Pricing brochure which our sales team is currently taking to key corporate clients to educate them about this exciting new program.”
CHA represents the Comfort, Quality and Clarion brands and offers a wide range of accommodation in city and regional locations, ranging from 3½ to 5-star, most with in-room/in-house business facilities.
“The 2006 CHA Directory has also just been released and features 13 new property additions throughout Australia and New Zealand, offering even more choice for corporate travellers,” Ms Cobern said.
Graham Muldoon
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations