The Caribbean Hotel and Tourism Association (CHTA) has strengthened its relationship with the American Society of Travel Advisors (ASTA).
The partnership is intended to generate closer collaboration in advocacy initiatives, information exchange, and cross-organizational membership.
Under the agreement, CHTA members will be offered a 50% discount to join ASTA, available through mid-July.
Further details can be found at https://caribbeanhotelandtourism.com/member-product-discounts.
Vanessa Ledesma, Acting CEO and Director General of CHTA said: “This is an enormously smart partnership, which gives our members direct access to ASTA, travel advisors, and the traveling public.”
“We are seeing an increasing trend in travelers’ booking behavior, in that they are relying on travel advisors more and more to help them make decisions. This trend gives CHTA members further opportunity to connect with more clients.”
Christina Salu, Membership Director of ASTA says it will help CHTA members generate new business leads and B2B opportunities and get a better understanding of the US travel market.
“CHTA members will be able to use the ASTA logo, be listed in ASTA’s member directory and gain access to ASTA’s global network of travel professionals, as well as benefit from discounts on products and events,” Ledesma said.
The two associations will collaborate on advocacy strategies to facilitate a speedy return to pre-pandemic levels of business.
