United Kingdom
United States
Asia Pacific
CHTA AND ASTA team up to boost member benefits
The Caribbean Hotel and Tourism Association (CHTA) has strengthened its relationship with the American Society of Travel Advisors (ASTA).
The partnership is intended to generate closer collaboration in advocacy initiatives, information exchange, and cross-organizational membership.
Under the agreement, CHTA members will be offered a 50% discount to join ASTA, available through mid-July.
Further details can be found at https://caribbeanhotelandtourism.com/member-product-discounts.
Vanessa Ledesma, Acting CEO and Director General of CHTA said: “This is an enormously smart partnership, which gives our members direct access to ASTA, travel advisors, and the traveling public.”
“We are seeing an increasing trend in travelers’ booking behavior, in that they are relying on travel advisors more and more to help them make decisions. This trend gives CHTA members further opportunity to connect with more clients.”
Christina Salu, Membership Director of ASTA says it will help CHTA members generate new business leads and B2B opportunities and get a better understanding of the US travel market.
“CHTA members will be able to use the ASTA logo, be listed in ASTA’s member directory and gain access to ASTA’s global network of travel professionals, as well as benefit from discounts on products and events,” Ledesma said.
The two associations will collaborate on advocacy strategies to facilitate a speedy return to pre-pandemic levels of business.
Learn more about : ( )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations