Cruise trade group Cruise Lines International Association (CLIA) has announced a revamp of its Executive Partner Membership Program.
"Based on feedback from our executive partners, cruise line members, and other stakeholders, CLIA is introducing a streamlined, customized program for 2015," said Christine Duffy, CLIA CEO.
"With this evolution of our Executive Partner Member Program, we are reaffirming our commitment to the cruise industry’s value chain and our underlying vision: ‘One Industry, One Voice.’"
For 2015 the program will add new events and other exclusive services for the four new membership categories: Ports & Destinations, Travel Operators, Technical & Supply Chain Providers, and Business Services Providers.
CLIA will limit access to most events to members only, and will offer special sponsorship opportunities for executive partners.
The current National, Regional and Global levels in the program will be replaced by a Silver, Gold, and Diamond membership from next year, better reflecting the global nature of today’s cruise industry.
"The new membership categories are intended to provide more relevant opportunities for networking and brand awareness, while the new membership levels will offer clearly-defined levels of access to CLIA’s network for each Partner," Duffy said.
