CLIA says new membership structure well received by agents

Tuesday, 10 Dec, 2014 0

Cruise Line International Association says its newly revamped membership program has been well received in the travel agent community.

Unveiled in October, CLIA trade membership changed to a three-tier model, to better reflect the membership profile, from individual agents to large agency consortia.

CLIA said over 25 of the biggest industry players have registered for top-tier Diamond Level Premium, representing over 50,000 agents nationwide.

New Diamond Level members include Avoya Travel, Cruise Planners, CruiseOne, Expedia Cruise Ship Centers, Vacation.com, Virtuoso and World Travel Holdings among others.

"It’s no surprise that we’ve received such an enthusiastic response from the leaders in the travel agency community," said CLIA CEO Christine Duffy.

"This innovative program was created after extensive research and in close collaboration with the industry’s top travel agencies, cruise lines and agents. We’ve created unmatched membership value, resources, benefits and professional development for all members of the cruise industry."

Silver membership is aimed at small agencies of between 1-24 agents and Premium Gold and Diamond memberships target larger host consortia.

All membership levels provide a range of agent perks including cruise line benefits valued at over $5,000, bonus commissions, reduced rates for personal travel, FAM trip invites and points towards CLIA accreditation.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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