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CLIA: survey shows this year will be even better
A survey of CLIA member travel agents found that 2010 was stronger than 2009 and that 93.6 percent are optimistic about travel sales in 2011 and beyond.
“Driving the industry’s enthusiasm are the expected impact of 14 new ships in the CLIA member line fleet, continued diversification of global itineraries and new shipboard experiences, and the knowledge that, according to consumers’ perceptions, cruising offers exceptional value,” says CLIA (Cruise Lines International Association).
Agents reported that cruising has earned the No. 1 ranking in consumer interest compared to other types of travel largely because of perceived value, past cruise experience, price and excitement generated by new ships.
The forecast for 2011 is 16 million passengers, an increase of 6.6 percent, with 73 percent of guests, or 11.68 million, coming from North America, and 27 percent, or 4.32 million, sourced internationally.
“The cruise industry has ridden the economic storm of the past 18 plus months with remarkable resiliency, skill and success. We are confident that, just as 2010 showed impressive gains, 2011 will be another strong year, generating increased benefits for cruise lines, travel agents, the destinations we serve, as well as exciting opportunities for consumers,” said Jan Swartz, executive vice president of sales, marketing and customer service for Princess Cruises and Cunard Line and CLIA’s new marketing committee chair.
By David Wilkening
David
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