United Kingdom
United States
Asia Pacific
Club Med engages agents via FB
As part of a wide ranging initiative to expand its social media presence, Club Med has launched a Facebook Group page dedicated to travel agents.
Entitled The Club Med Great Agents, the page has over 180 US agents so far since launching in April.
"It is a closed group, but agents can request to be added to the group, said Patrick Mitchell, vice president of sales for North America.
The Facebook Group page serves as a way to more actively engage and educate agents regarding Club Med’s global portfolio."
Mitchell said many US agents are well acquainted with Club Med resorts in Mexico and the Caribbean but it wants to create greater awareness of the company’s other long haul properties such as Bali, Maldives and its 20 ski resorts.
The company is focusing on the US agent community and Club Med’s social media team is based in Miami.
The FB group features the Great Agents Reward program, which offers free nights at Club Med resorts with each booking.
The social media strategy is closely aligned to its Expert Agent certification program.
Mitchell said US winter booking revenue was up 13% compared to 2013 and 35% up in advance bookings for next winter.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel