All-inclusive resort operator Club Med held the first global event at its Lijiang Resort to help boost inbound tourism to China.
About 100 tourism trade partners and media attended the event, including from Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Korea, Vietnam and Belgium.
As well as the Lijiang resort, they also visited Club Med Guilin.
At Lijiang Resort, a host of activities were showcased both within and outside the resort.
Highlights of the region include sunrise over the Jade Dragon Snow Mountain, Baisha Ancient Town and the traditional art of Naxi tie dye.
Guests from Singapore, Bangkok and Hong Kong can enjoy direct flights to Lijiang and Kunming.
Club Med presented China’s diverse tourism resources by integrating its “Premium All-Inclusive” package with the local culture and leisure activities of the region.
Currently, Club Med operates 10 all-inclusive resorts in China including Lijiang.
Other mountain resorts are located in Changbaishan, Beidahu and Yabuli providing comprehensive skiing and snow activities.
In 2018, a new China product “Club Med Joyview” was launched offering premium short-distance trips with resorts located in Anji, Yanqing Beijing, and Thousand Island.
In 2023, another new product line “Club Med Urban Oasis” was unveiled, including Nanjing Xianlin and Jiangsu Taicang all-inclusive resorts, marking a new chapter of urban vacations.
To cater to a growing international clientele at Club Med China resorts, there is a new upgraded Mini Club Med +, French cuisine, diverse local activities and new evening entertainment.
For the upcoming peak tourism season, Club Med has just rolled out an early bird booking promotion of up to 30% off for outbound travel.
Andrew Xu, CEO of Club Med China, said: “We are thrilled to showcase our resorts and the beautiful destinations in China to media and travellers worldwide.”
“Our mountain resorts in China have seen an 84% business volume increase for the 2023-2024 ski season.”
