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CNG signs deal to enter China
CNG Travel Group has moved into the travel sector in China in a deal with a leading consolidator of hotels and airline tickets.
The travel technology and services provider has struck an exclusive three-year agreement with Ctrip.com International.
Ctrip will be CNG’s distributor in China, integrating CNG’s global stock of more than 25,000 hotels into its booking engine and offering the localised content to customers via its web site and call centres. CNG also becomes Ctrip’s preferred hotel supply partner for Europe and North America.
CNG chief executive Finbarr Power said: “This arrangement gives CNG an important foothold with a significant player in a growing market and allows Ctrip to provide richer hotel content, choice and value for travellers. ”
Ctrip chairman and chief executive James Liang added: “Offering our fast-growing customer base more hotel choices and competitive prices through CNG will increase our hotel reservation revenues. Domestic, outbound and inbound volumes make China one of the fastest-growing travel markets in the world.”
China has the potential to be one of the world’s great tourism economies whose ‘future prospects remain extraordinary’, according to the World Travel and Tourism Council.
The WTTC rates China as the fifth most important tourism destination, and expects it to become the fourth fastest-growing tourism economy. Over the next 10 years, WTTC forecasts China will achieve an annualised real growth rate of 10.4% in travel and tourism demand.
Report by Phil Davies
Phil Davies
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