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Confidence returns for UK inbound tourism sector
UKinbound data shows confidence for UK inbound tourism has returned to pre-Covid levels.
Still, high energy costs and staffing issues are likely to hinder strong growth in 2023.
The association undertook its latest business barometer member survey in December.
The survey shows that expected or confirmed bookings for Q1 are at the same level or higher than pre-pandemic for over half of businesses.
Nearly two thirds expect Q1 revenue and Q2 booking levels to be the same or higher.
UKinbound finds there is strong demand from US visitors.
Businesses were also asked what they view to be the biggest barriers to growth.
For 61% of tour operators, it is issues with supply chain capacity.
For 76% of attractions, it is inflation and the cost of energy.
Recruitment and retention of staff remains a concern for nearly half of all respondents.
Joss Croft CEO said; “This data currently shows a mixed picture for the UK inbound tourism industry.
“It is great to see that many are generally feeling optimistic about this year”.
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