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Costa partners with two Italian legends
Italian line Costa Crociere is linking up with two historic Italian companies – motor vehicle manufacturer Fiat and Italy’s favourite soccer team, Juventus Football Club.
The full details of the commercial partnership with Fiat will not be announced until 2008 but early indications are it involves a custom-made part specially created for the new Fiat 500 to mark the 60th anniversary of Costa.
The cruise line also announced it will partner Juventus with its logo associated with players and fans throughout the 2007-08 season.
The Costa [pictured right Costa Atlantica] brand will be visible on the club’s communication materials, next to the pitch, on the big screens in Turin’s Olympic Stadium, on the Juventus website, on the club’s dedicated Juventus Channel and in other promotional initiatives.
“In terms of tradition, prestige and popularity, the Fiat 500 and Juventus are two Italian brands that are a perfect match for Costa Crociere,” said Gianni Onorato, Costa Crociere President.
“Costa has been synonymous with cruising in Italy since the birth of the industry, so it seemed natural that three companies like Fiat, Juventus and Costa should come together to identify common interests and define collaboration projects for the benefit of their respective brands.”
Meanwhile, the line has ordered two 3780-passenger ships to be delivered in 2011 and 2012 which will take its fleet to a total of 17 with the launch of the last ship.
The latest ships to be ordered will be sisters to Concordia, Serena and Pacifica and feature more veranda cabins, swimming pools with retractable roofs and generous spa areas with their own cabins offering special spa packages.
Costa Cruises packages can be booked through www.cruiseagents.travel or by phoning 1300 55 88 64.
A Report by the CruiseMole brought to you by CruiseAgents
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